Home / Newsletters & Campaigns / Mailchimp vs Constant Contact

Mailchimp Mailchimp VS Constant Contact Constant Contact

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Mailchimp

7.5

Overall

VS

Constant Contact

8.0

Overall

Ease
8.5 9
Ease
Features
8 7
Features
Deliverability
7.5 8.5
Deliverability
Pricing
6.5 6
Pricing
Support
7 9.5
Support

Pros & Cons

✅ Mailchimp Pros & Cons

  • Most integrations market
  • Free plan for startups
  • Great template library
  • AI-powered recommendations
  • All-in-one marketing suite
  • Gets expensive at scale
  • Automation is basic-tier
  • Support can be slow
  • Complex pricing tiers
  • Limits on free plan

✅ Constant Contact Pros & Cons

  • Excellent customer support
  • Very beginner-friendly
  • Strong deliverability
  • Event management built-in
  • Phone support available
  • Premium pricing
  • Limited automation depth
  • No free plan anymore
  • A/B testing basic
  • List-based pricing spikes

Feature Comparison

Feature
Mailchimp
Constant Contact
Drag & Drop Builder
✓
✓
AI Content & Recommendations
✓
✓
Template Library
✓
✓
A/B Testing
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Forms & Landing Pages
✓
✓
Social Media Marketing
✓
✓
Reporting & Analytics
✓
✓
Integrations
✓
✓
Dynamic Content
✓
—
GDPR Compliant
✓
✓
CRM & Lead Management
✓
✓
Transactional Email
✓
✓
Email & SMS Marketing
✓
✓
Event Management
—
✓
Phone & Live Chat Support
—
✓

Best For...

🎯 Mailchimp is Best For

Small businessesE-commerce storesNewslettersMulti-channel marketingStartups

🎯 Constant Contact is Best For

BeginnersTraditional small businessEvent organizersNon-profitsPhone support wanted

User Votes

Mailchimp

Mailchimp

50% of votes

VS
Constant Contact

Constant Contact

50% of votes

Pricing

Mailchimp

Free up to 500 contacts; Paid from $13/mo

Visit Mailchimp →

Constant Contact

From $12/mo (Core); From $35/mo (Plus)

Visit Constant Contact →

⚡ Quick Verdict

Constant Contact is the better choice for most users. Constant Contact wins with better scoring in ease and deliverability.

Frequently Asked Questions

Which is better for beginners, Mailchimp or Constant Contact?

Constant Contact is more user-friendly (score 9/10 vs 8.5/10). Mailchimp may offer more depth but requires more setup time.

Which has better deliverability, Mailchimp or Constant Contact?

Constant Contact edges ahead in deliverability (8.5/10 vs 7.5/10) with more robust email infrastructure.

Which is more affordable?

Mailchimp offers better value for money (score 6.5/10). Free up to 500 contacts. Constant Contact: From $12/mo (Core).

Can I switch from Mailchimp to Constant Contact easily?

Both platforms support importing contacts via CSV and offer migration assistance. Mailchimp and Constant Contact have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Mailchimp nor Constant Contact is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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