Home / E-commerce & CRM / Omnisend vs Marsello

Omnisend Omnisend VS Marsello Marsello

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Omnisend

7.8

Overall

VS

Marsello

7.2

Overall

Ease
8.5 7
Ease
Features
7.5 8
Features
Deliverability
7.5 7.5
Deliverability
Pricing
8.5 6
Pricing
Support
7 7.5
Support

Pros & Cons

✅ Omnisend Pros & Cons

  • Multi-channel (email+sms+push)
  • Pre-built ecommerce automations
  • Gamification tools
  • Good for Shopify stores
  • Affordable pricing
  • Email editor less flexible
  • Reporting less detailed
  • Limited integrations outside ecom
  • Support can be slow
  • Push notification limited

✅ Marsello Pros & Cons

  • Loyalty program built in
  • Email + SMS + loyalty in one
  • Good POS integration
  • Automated win-back campaigns
  • Strong for omnichannel retail
  • Pricier starting point
  • Best for brick+click retail
  • Learning curve for setup
  • Limited outside retail/ecom
  • Template variety moderate

Feature Comparison

Feature
Omnisend
Marsello
Email & SMS Marketing
✓
✓
Integrations
✓
✓
Marketing Automation
✓
✓
Dynamic Content
✓
✓
Forms & Landing Pages
✓
✓
Wheel of Fortune Gamification
✓
—
Campaign Booster
✓
—
Contact & List Management
✓
✓
A/B Testing
✓
✓
Transactional Email
✓
—
GDPR Compliant
✓
✓
Template Library
✓
✓
Drag & Drop Builder
✓
✓
Reporting & Analytics
✓
✓
Abandoned Cart Flows
—
✓
Revenue Reporting
—
✓
Social Media Marketing
—
✓

Best For...

🎯 Omnisend is Best For

Shopify storesMulti-channel e-commerceGrowing DTC brandsGamification marketersAutomation beginners

🎯 Marsello is Best For

Omnichannel retailersLoyalty + email comboBrick-and-mortar + onlineWin-back campaignsRetail chains

User Votes

Omnisend

Omnisend

50% of votes

VS
Marsello

Marsello

50% of votes

Pricing

Omnisend

Free up to 250 contacts; Paid from $16/mo

Visit Omnisend →

Marsello

From $99/mo

Visit Marsello →

⚡ Quick Verdict

Omnisend is the better choice. Omnisend wins with better ease and pricing.

Frequently Asked Questions

Which is better for beginners, Omnisend or Marsello?

Omnisend is easier to use (score 8.5/10 vs 7/10), making it a better choice for beginners. Marsello has more features but a steeper learning curve.

Which has better deliverability, Omnisend or Marsello?

Both Omnisend and Marsello offer comparable deliverability at 7.5/10.

Which is more affordable?

Omnisend offers better value for money (score 8.5/10). Free up to 250 contacts. Marsello: From $99/mo.

Can I switch from Omnisend to Marsello easily?

Both platforms support importing contacts via CSV and offer migration assistance. Omnisend and Marsello have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Omnisend nor Marsello is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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