Home / E-commerce & CRM / Seguno vs Marsello

Seguno Seguno VS Marsello Marsello

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Seguno

7.6

Overall

VS

Marsello

7.2

Overall

Ease
9 7
Ease
Features
6.5 8
Features
Deliverability
7.5 7.5
Deliverability
Pricing
8 6
Pricing
Support
7 7.5
Support

Pros & Cons

✅ Seguno Pros & Cons

  • Built inside Shopify admin
  • Zero learning curve
  • Product recommendations
  • Affordable pricing
  • Nice discount codes integration
  • Shopify-only
  • Limited outside e-commerce
  • Basic automation compared to Klaviyo
  • Smaller template library
  • Not for non-Shopify stores

✅ Marsello Pros & Cons

  • Loyalty program built in
  • Email + SMS + loyalty in one
  • Good POS integration
  • Automated win-back campaigns
  • Strong for omnichannel retail
  • Pricier starting point
  • Best for brick+click retail
  • Learning curve for setup
  • Limited outside retail/ecom
  • Template variety moderate

Feature Comparison

Feature
Seguno
Marsello
Drag & Drop Builder
✓
✓
Template Library
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Reporting & Analytics
✓
✓
GDPR Compliant
✓
✓
Integrations
✓
✓
A/B Testing
✓
✓
Dynamic Content
✓
✓
Abandoned Cart Flows
✓
✓
Product Recommendations
✓
—
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
✓
Revenue Reporting
—
✓
Social Media Marketing
—
✓

Best For...

🎯 Seguno is Best For

Shopify storesShopify beginnersSimple email automationProduct-focused emailsSmall to mid e-commerce

🎯 Marsello is Best For

Omnichannel retailersLoyalty + email comboBrick-and-mortar + onlineWin-back campaignsRetail chains

User Votes

Seguno

Seguno

50% of votes

VS
Marsello

Marsello

50% of votes

Pricing

Seguno

Free for basic; Paid from $10/mo

Visit Seguno →

Marsello

From $99/mo

Visit Marsello →

⚡ Quick Verdict

Seguno is the better choice. Seguno wins with better ease and pricing.

Frequently Asked Questions

Which is better for beginners, Seguno or Marsello?

Seguno is easier to use (score 9/10 vs 7/10), making it a better choice for beginners. Marsello has more features but a steeper learning curve.

Which has better deliverability, Seguno or Marsello?

Both Seguno and Marsello offer comparable deliverability at 7.5/10.

Which is more affordable?

Seguno offers better value for money (score 8/10). Free for basic. Marsello: From $99/mo.

Can I switch from Seguno to Marsello easily?

Both platforms support importing contacts via CSV and offer migration assistance. Seguno and Marsello have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Seguno nor Marsello is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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