Home / E-commerce & CRM / Seguno vs Retainful

Seguno Seguno VS Retainful Retainful

Updated June 29, 2026 · 5 criteria compared

Head-to-Head Scores

Seguno

7.6

Overall

VS

Retainful

7.7

Overall

Ease
9 8.5
Ease
Features
6.5 6.5
Features
Deliverability
7.5 7
Deliverability
Pricing
8 9
Pricing
Support
7 7.5
Support

Pros & Cons

✅ Seguno Pros & Cons

  • Built inside Shopify admin
  • Zero learning curve
  • Product recommendations
  • Affordable pricing
  • Nice discount codes integration
  • Shopify-only
  • Limited outside e-commerce
  • Basic automation compared to Klaviyo
  • Smaller template library
  • Not for non-Shopify stores

✅ Retainful Pros & Cons

  • Excellent WooCommerce integration
  • Very affordable pricing
  • Simple, focused feature set
  • Good cart abandonment flows
  • Next-order coupon feature
  • WooCommerce-only
  • Limited outside e-commerce
  • Growing but smaller platform
  • Basic template options
  • Fewer advanced features

Feature Comparison

Feature
Seguno
Retainful
Drag & Drop Builder
✓
✓
Template Library
✓
✓
Marketing Automation
✓
✓
Contact & List Management
✓
✓
Reporting & Analytics
✓
✓
GDPR Compliant
✓
✓
Integrations
✓
✓
A/B Testing
✓
✓
Dynamic Content
✓
✓
Abandoned Cart Flows
✓
✓
Product Recommendations
✓
—
Email & SMS Marketing
✓
✓
Forms & Landing Pages
✓
✓
Revenue Reporting
—
✓

Best For...

🎯 Seguno is Best For

Shopify storesShopify beginnersSimple email automationProduct-focused emailsSmall to mid e-commerce

🎯 Retainful is Best For

WooCommerce storesAffordable cart recoverySmall WooCommerce shopsNext-order couponsSimple e-commerce email

User Votes

Seguno

Seguno

50% of votes

VS
Retainful

Retainful

50% of votes

Pricing

Seguno

Free for basic; Paid from $10/mo

Visit Seguno →

Retainful

Free up to 300 contacts; Paid from $9/mo

Visit Retainful →

⚡ Quick Verdict

Seguno and Retainful are closely matched. Seguno edges ahead slightly in overall balance.

Frequently Asked Questions

Which is better for beginners, Seguno or Retainful?

Seguno is easier to use (score 9/10 vs 8.5/10), making it a better choice for beginners. Retainful has more features but a steeper learning curve.

Which has better deliverability, Seguno or Retainful?

Seguno has better deliverability (7.5/10) compared to Retainful (7/10), with stronger infrastructure and sender reputation tools.

Which is more affordable?

Retainful is the more budget-friendly choice (score 9/10). Free up to 300 contacts. Seguno: Free for basic.

Can I switch from Seguno to Retainful easily?

Both platforms support importing contacts via CSV and offer migration assistance. Seguno and Retainful have API access for custom migrations. The transition depends on how many automations and templates you need to rebuild.

Which is better for e-commerce?

Neither Seguno nor Retainful is specifically designed for e-commerce. Consider Klaviyo or Omnisend for dedicated e-commerce email marketing.

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